Kmart vs Target vs Big W vs Small Business for Playmats

Looking for a new playmat but not sure where to start? We have compared all the big brands; from Big W to Kmart and Target. 

Playmat's play a crucial role in a child's developmental journey, from tummy time during infancy to the exciting stages of learning to sit, crawl, and play independently.

Investing wisely in a playmat that can seamlessly accompany your child through these milestones is crucial. 

When choosing a playmat, consider crucial factors such as material safety, size, compatibility with your space, sufficient thickness and padding for comfort, and a design that complements your home decor. Look for versatility in usage, ease of cleaning, and portability, especially if you plan to use it in various locations. 

Prioritise durability to ensure the playmat withstands regular use. Educational features and budget considerations are additional factors to weigh, allowing you to make a well-informed decision that aligns with your child's needs and your preferences.


KMART - Activity Play Mat $32.00

kmart playmat

The Activity Playmat from Kmart measures 1.3m by 1m, providing ample space for play. It features charming depictions of adorable animals, including giraffes and elephants, adding a delightful touch to your child's play area.


  • Fosters visual development
  • Builds sensory skills with mirror, crinkle fabric, and ribbons
  • Bright colours enhance engagement and exploration


  • Made from a blend of cotton and polyester
  • Slightly smaller in size compared to other playmat options


KMART - Reversible Padded Play & Floor Mat

kmart playmat

The Reversible Padded Play and Floor Mat, measuring a generous 1.8m by 1.2m, offers a spacious and versatile play area for children. Its durable construction ensures long-lasting use, providing a reliable and comfortable surface for various activities.


  • Two-sided design: one side features a neutral print, while the other boasts a colourful savannah scene
  • Easy to clean, providing convenience for busy parents
  • Thick padding and soft texture ensure optimal comfort for babies during playtime


  • Very large size, offering ample space for babies to play and explore
  • Some users noted occasional slipperiness, especially during the early stages of baby's walking or crawling development.


KMART - Animal EVA Foam Play Mat $18

kmart foam playmat

The Animal EVA Foam Playmat, measuring 40.5 by 40.5 cm in its entirety, features 30 foam pieces adorned with delightful animal prints. This playmat provides a creative and entertaining activity for little ones, allowing them to piece together the foam tiles to form an engaging and visually stimulating play surface.


  • BPA, PVC, and lead-free for a safe play environment
  • Designed to teach motor, sensory, and tactile skills
  • Thick padding provides a comfortable surface for lying and playing


  • Quite small in size
  • Some users experienced issues with pieces coming apart due to the soft nature of the material


Big W - Lolli Living Play Indoor Mat $28.80

kmart big w playmat

The Lolli Living Play Indoor Mat is a circular playmat featuring a 1m diameter, providing a cozy and charming space for little ones. Additionally, it comes with adorable milestone cards, including special moments like 'today I rolled over.' This playmat not only offers a comfortable and engaging play area but also helps capture and celebrate important developmental milestones.


  • Features a variety of animals, making it visually interesting for babies
  • Includes 8 double-sided milestone cards for capturing and celebrating special moments
  • Soft and padded, ensuring a comfortable play surface
  • Mostly neutral colours, making it versatile and easy to match with any nursery decor


  • Hypoallergenic, ensuring a safe and comfortable environment for babies with sensitivities.


BIG W - Hot Wheels Reversible Playmat $22

kmart target playmat

The Hot Wheels Reversible Playmat is an ideal choice for any Hot Wheels enthusiast. With dimensions of 120cm by 90cm, it provides a spacious play area for endless fun. One side features an exciting road scene, creating the perfect backdrop for little ones to enjoy playing with their Hot Wheels cars.


  • Double-sided for versatile use
  • Durable construction ensures long-lasting quality
  • Soft for a comfortable play surface
  • Lightweight design for easy transportation and convenience


  • Bright colours may not complement all interior decor styles.


BIG W - Jiggle & Giggle Kids Bunny Quilted Playmat $35.96

playmat kmart big w

The Jiggle and Giggle Kids Bunny Quilted Playmat is available in charming Pink, Brown, and Blue variations. With a 1.2-meter diameter, it provides a spacious and delightful play area for children. The playmat features adorable bunny ears and face details, adding a touch of whimsy to your little one's play space.


  • Machine washable for easy and convenient cleaning
  • Extra soft padding ensures a comfortable play surface
  • Neutral design to complement the interior of any home
  • Versatile use as it can also function as a blanket or rug


  • Includes a cute fabric bag for convenient storage
  • Easily rolled up for hassle-free packing and storage.


Target - Padded Play & Floor Mat - $39

target playmat

The Round Padded and Play Floor Mat from Target is a versatile round play mat designed with a stylish gingham print on one side and a fun shape print on the other. This dual-sided feature adds a touch of variety to your child's play area. Ideal for tummy time and crawling, this padded floor mat offers a comfortable and safe space for your little one to explore and play.


  • Double-sided for versatile use and visual appeal
  • Soft construction for a comfortable play surface
  • Durable design to withstand playtime


  • Generously sized with a 1.5m diameter
  • Free from BPA, PVC, and lead for a safe play environment


Grace & Maggie  - Baby Driver Boho Large Playmat $189


The Baby Driver Boho large playmat seamlessly combines style and safety. One side features a neutral boho design, blending well with most interiors, while the other side boasts a minimal track design for imaginative play.

This dual-sided playmat offers a quick transition from a decorative rug to an interactive play space, making it a practical choice for parents seeking both aesthetics and functionality.

Crafted with durability in mind, it provides a comfortable and secure environment for various activities, making it an ideal addition to any child's play area.

target kmart big w playmats


  • The playmat is waterproof, ensuring protection against spills and accidents and easy to clean.
  • It is made from thick, non-toxic foam material for a comfortable and safe play surface.
  • Featuring a double-sided design, the playmat offers versatility for different activities.
  • Stylish and designed to match most interiors 
  • Crafted from eco-friendly and biodegradable materials, it aligns with environmental sustainability.
  • Free of latex, BPA, and PVC, the playmat prioritises safety and health standards.
  • Its hypoallergenic properties make it suitable for children with sensitivities.
  • The playmat is non-flammable
  • With a large size, it provides ample space for various play and developmental activities.


  • Meets global toy safety standards.
  • Designed for imaginative play


Grace & Maggie  - Forrest / Grey Round Playmat $159.00

kmart big w target playmats 

The Forrest/Grey Round Playmat from Grace and Maggie is a versatile addition, perfect for playtime and tummy time. With a spacious 140 cm diameter, it provides ample space for various activities.



  • Super soft memory foam for a comfortable play experience
  • Complements contemporary living spaces with a neutral and stylish design
  • Hypoallergenic, making it safe for sensitive skin
  • Non-flammable for added safety during playtime
  • Waterproof for easy cleaning and protection against spills
  • Simply wipe clean with a damp cloth or baby wipe for convenient maintenance.


  • Eco-friendly, promoting sustainability
  • Free of latex, BPA, and PVC, ensuring a safe and healthy play environment
  • Passes international safety standards, meeting stringent quality and safety requirements


Grace & Maggie  - The Wanderer: Tan Vegan Leather Playmat $159

kmart target big w playmat comparisons

The Tan Vegan Leather Playmat from The Wanderer is a versatile and stylish addition to any playroom. Crafted from super soft vegan leather, it offers a luxurious and comfortable surface for various activities.

With dimensions of 2 meters by 1.3 meters, it provides a generous size for playtime. Its multi-functional design allows it to be used anywhere – as a playmat, picnic blanket, or even at the beach, making it a practical and chic accessory for families on the go.


  • Lightweight and portable for on-the-go convenience
  • Double-sided, offering versatility for different activities
  • Safe and non-toxic, prioritising your child's well-being
  • Comes with a canvas tote for easy storage and transport
  • Suitable for use at home and outdoors, adapting to various environments
  • Waterproof for added durability and protection
  • Easy to clean, ensuring hassle-free maintenance.


  • Cruelty-free, reflecting a commitment to ethical and compassionate practices
  • Biodegradable and eco-friendly, promoting environmental sustainability
  • Australian-owned, supporting local businesses and communities.


Do you have a question about your Grace & Maggie Playmat? Feel free to email us.


We also have review comparisons on Kmart Vs Grace and Maggie TeethersToy CarsBaby SwaddlesSensory Toys and Tummy Time Mirrors.

Written by Laura Agrimi, mother of 2 and owner of Grace & Maggie.

Grace & Maggie

Online store - Open 24 hours

PO Box 2852, Cheltenham, VIC 3192

Melbourne, Victoria, Australia

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