Kmart vs Target vs Big W vs Small Business for Baby Swaddles & Wraps

With so many swaddles and wraps on the market, it's tricky to know what's what. We take a look at the ones on offer from Kmart, Target, Big W and Grace & Maggie.

When it comes to a gift for a new mum, or if you are a new mUm looking for essentials for the newborn period, swaddles are not to be overlooked. Swaddles work particularly well for new mothers aiming to soothe and aid their newborn's sleep.

With their versatile functionality, swaddles are more than just tools to calm the newborn, evolving into an adaptable accessory that can be used for a variety of situations in the newborn and infant period.

The effectiveness of swaddles lies in their significant role in fostering tranquility and encouraging restful sleep in infants. This time-honoured technique, often compared to the comforting act of cocooning, stands as a foundational practice for creating a soothing environment that contributes to the overall well-being of the newborn.

While commonly associated with the initial stages of infancy, the versatility of swaddles makes them a worthwhile investment. Their adaptability spans beyond the conventional role, encompassing functions such as a blanket, a discreet feeding cover, or a protective layer when fixed to a pram. 

When selecting a swaddle, the material should be considered due to the delicate nature of a newborn's skin.  Prioritizing softer textiles is imperative, with an additional emphasis on opting for organic fabrics to mitigate the risk of skin irritation. Furthermore, the incorporation of stretchable materials ensures a delicate balance between the snug containment essential for security and the requisite allowance for the infant's gentle movements during sleep.

Additionally, a good swaddle will keep the baby warm, but still be breathable enough that the bay will not overheat. A well-wrapped baby should feel comfortably warm while still allowing for adequate airflow. This balance is essential in adapting to various climates and seasons, protecting against chilly drafts without compromising on the baby's comfort. Whether it's a cool evening or a warmer day, the breathability of a swaddle ensures a secure and comfortable sleep environment for the baby.

When gifting a swaddle, it may also be useful to consider the new mums style. Picking a colour or pattern that matches the nursery theme makes the gift all the more appreciated. 

The following are options for various swaddles on the market. 

Kmart - Interlock Wraps Blossom $16.00

Baby Swaddles & Wraps Kmart / Target / Big W / Grace & Maggie

This set of three wraps from Kmart showcases native Australian plant prints and adorable koalas. The neutral colour pallet makes it a versatile choice for any nursery and baby.  



  • Stretchy: Enjoy the flexibility and freedom of movement with the stretchy fabric of these wraps.
  • Soft Cotton Material: Crafted from soft cotton, these wraps provide a gentle touch, ensuring comfort for your little one's delicate skin.
  • Ideal for Summer: Embrace the warmth of the season with these wraps as the perfect choice for a lightweight and breathable summer pram blanket.
  • Versatile Use: From providing cozy coverage in the pram to serving as a convenient burping cloth, these wraps seamlessly balance practicality and charm.


  • Slightly small: While not quite large enough for traditional swaddling, these wraps find their niche as an ideal accessory for a pram blanket or a reliable burping cloth.


Big W - Dymples Plain Muslin Wraps 2 Pack $9


The Dymples Plain Muslin Wraps from Big W are offered in convenient packs of two. These muslin wraps are not only practical but also add a touch of colour to your baby's essentials. Choose from various colours, including calming blues and soft pinks, allowing you to personalise your baby's collection. Crafted for both functionality and style, these wraps provide a gentle and breathable layer for your little one.


  • Generous Size: Spacious at 1.1 x 1.1 meters, providing ample coverage for various uses.
  • Machine Washable: Enjoy practicality with easy maintenance – these wraps are machine washable for hassle-free care.
  • Lightweight: Perfect for on-the-go parenting, these wraps offer a lightweight solution without compromising on functionality.


  • Not Stretchy: without stretch, the material cannot move with the baby and therefore may be tight and constricting. 
  • Course material: the muslin is not quite as soft as other alternatives, which may be a deterrent in using it solely for swaddling. 


Grace & Maggie - Lion Organic Muslin Wrap $36.95


The Lion Organic Muslin Wrap from Grace and Maggie is a swaddle that effortlessly combines practicality with adorable charm. Featuring playful lion prints, this swaddle is more than just a baby essential; making it the perfect gift for expecting mothers. 



  • Lightweight and Breathable: The soft fabric ensures a lightweight and breathable feel, promoting comfort for your little one.
  • Versatile Use: Beyond swaddling, this multi-functional wrap serves as a light blanket, nursing shield, and even a convenient change mat, adapting to various needs.
  • Generous Size: With dimensions measuring 120 by 120 cm, this wrap provides ample coverage for versatile applications.
  • Machine Washable: Practicality meets convenience with easy maintenance – this wrap is machine washable for effortless care.


  • Australian Design: Immerse your little one in style with this wrap, thoughtfully designed in Australia for a touch of down-under charm.
  • High-Quality Organic Cotton Muslin: Crafted from premium organic cotton muslin, this wrap prioritizes quality, providing a gentle and safe touch for your baby's delicate skin.


Grace & Maggie - Lilac Skies (and other colours) I Baby Jersey Wrap & Topknot Set $49.94


The Lilac Skies Baby Jersey Wrap and Topknot Set stands as an ideal gift for new mums, embodying both style and practicality. With a chic design available in various colours, it caters to individual preferences, ensuring a personalised touch.

Regardless of the season, this set proves to be versatile, providing comfort and style for the little one in every weather. Elevate your gift choices with the Lilac Skies set, where a blend of fashion and functionality makes it a perfect addition to any mother's essentials.



  • Variety of Colors and Prints: Tailor this set to your taste with a range of colours and prints to choose from.
  • Soft Jersey Fabric: Crafted from soft jersey fabric, this set ensures a gentle touch against your baby's skin.
  • Versatile Size: With dimensions of 100 x 100 cm, it serves various purposes, including swaddling, use as a blanket, pram cover, or even a convenient feeding cover.
  • Machine Washable: Practicality meets convenience – this set is machine washable for easy care.



  • Stretchy Fabric: Designed with flexibility in mind, the stretchy fabric allows the set to grow and move with your baby, ensuring both comfort and unrestricted movement.
  • Matching Top Knot: Complete the look with an included matching top knot, adding an extra touch of style to your baby's ensemble.
  • Australian Design: Crafted in Australia, this set showcases a unique design. 



When choosing a swaddle, consider key factors such as the fabric's breathability, stretchiness, and softness. Ensuring these qualities not only contributes to the baby's comfort but also aligns with practical considerations.

Additionally, incorporating local Australian designs adds a personalized touch to the swaddling experience. Choosing wraps crafted with local aesthetics not only supports local talent but also adds a unique charm to the baby's essentials. 


We also have review comparisons on Kmart Vs Grace and Maggie TeethersPlaymatsToy CarsSensory Toys and Tummy Time Mirrors.


Written by Laura Agrimi, mother of 2 and owner of Grace & Maggie.

Grace & Maggie

Online store - Open 24 hours

PO Box 2852, Cheltenham, VIC 3192

Melbourne, Victoria, Australia


Trusted By